From the Giving Voice Agency practice.
Google Ad Grants gives eligible nonprofits up to $10,000 a month in free Google Search advertising — a meaningful budget that most organizations either don’t know about or let sit unused after approval.
The program has real rules: a 5% minimum click-through rate, no single-word keywords, and geo-targeted campaigns. Organizations that treat the account seriously, with proper conversion tracking and regular optimization, routinely turn it into their highest-value traffic source.