From the Giving Voice Agency practice.
A website redesign is a real investment, and boards rightly ask what it returns. For a nonprofit, the ROI shows up as more completed donation forms, more volunteer signups, and less staff time spent explaining a confusing navigation to supporters over the phone.
The organizations that see the clearest return treat the redesign as a fundraising project first and a design project second — every decision measured against whether it moves a visitor closer to giving or getting involved.